Tresses Salon

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João's longstanding dream of owning his own salon almost came to an end during the Covid-19 pandemic. As his salon was forced to shut down, he took on side jobs such as food delivery to not only keep his business alive, but just to get by. One of his biggest struggles, as he described, is the lack of supporting resources, and the complex process in order to apply or even qualify for a microloan or D.C. relief fund.

Moreover, he also struggled to run everything that goes on at the salon by herself - while trying to repaint the wall, an angry customer left a bitter comment on the public platform Yelp. At the same time, the schedule for haircuts were disorganized, with some customers having duplicating time slots.

1. AI-Driven Research & Loan Opportunities: Using advanced AI tools, we guided Tresses Salon in locating critical resources and identifying loan opportunities to support its growth.
2. Smarter Appointment Systems: We implemented a cutting-edge AI-supported system  for managing  appointments, automatic cancellations, and timeslot optimisation—streamlining operations and enhancing customer experience.
3. Local Policy Consulting: Our team provided a comprehensive permit update checklist, policy impact analysis, and identified additional local resources to ensure Tresses Salon met all regulatory requirements with ease.

This strategic approach empowered Tresses Salon to elevate its services, improve efficiency, and secure the resources needed for success.

The new AI-powered appointment system has dramatically improved operational efficiency, reducing scheduling errors and enhancing customer satisfaction with seamless booking and cancellation management. It also proved invaluable in detecting and managing potential PR crises, ensuring Tresses Salon maintained its stellar reputation. Opus continues to provide ongoing support, leveraging AI tools and SEO strategies to boost the salon's brand exposure and reach new clientele, ensuring sustained growth and success.